Research done by Nielsen confirmed a trend that we’ve seen in recent years: more and more seniors are becoming active on the web. In November of 2004, there were 11.3 million active seniors online. In November 2009, that number jumped by 55% to 17.5 million. In addition, they spend more time on the web, totaling an average of 58 hours a month in front of the browser – just look at the data above.
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What Do Seniors Do Online? Visit Facebook and YouTube, of Course
11 Dec
Han Solo Star Wars Facebook Status Update
29 Nov
via collegehumor.com
Facebook, what would the world be like without you? Good question. Now at least we know what Facebook would be like with Han Solo on it.
Newest Data: Facebook Soars, MySpace Shrinks and Twitter Slows
12 Oct
via mediapost.com
Twitter specific: According to comScore the monthly traffic has leveled off at about 20 million visitors since July, after jumping from 4 million in February to 17 million in April. Mediapost speculates that the microblogging service could just be in a lull before another growth spurt.
Nearly 50% of US Facebook users are over 35 – almost 20% are over 45
1 Oct
An interesting demographic trend that started earlier this year on Facebook is that users over 45 are still growing the fastest in the US.
Will the younglings start jumping ship soon? If yes, what’s the next BIG THING?
AT&T doing Social Media? – Go check it out!
24 Sep
via att.com
Very interesting how AT&T is trying to embrace social media to it’s fullest. Should be interesting to watch, to say the least.
What does Facebook Lite mean for brands?
12 Sep Facebook Lite (http://lite.facebook.com/)
What is Facebook Lite? According to Facebook it is a new streamlined version designed for people with slow internet connections (However, contrary to this it still includes “post video” & “post photos”…). But, it really is a competition to other social networking sites such as twitter. Facebook has proclaimed that they don’t want to be the next MySpace, but rather the next Google. This was reaffirmed by their purchase of friendfeed – a social networking startup by a few former Google employees – a total talent grab.
So, the next step in Facebook’s battle plan is the introduction of Facebook Lite. A potentially bad thing for brands: no applications, no chat, and the biggest change: users can’t find Brand/Business Fan Pages in the search results – only people.
Why is this bad for brands? No instant messaging or applications. Period. But, it’s not all bad news.
I believe that Facebook Lite is simply Facebook expanding its service offerings to entice users of other social networks (twitter, friendfeed, etc) and get them hooked on the Facebook dope. Check out Mashable’s Stan Schroeder’s article on how he likes the Lite version better: http://mashable.com/2009/09/11/facebook-lite-like/
What can you do as a brand or business? Keep an eye on Quantcast’s traffic report to Facebook Lite (not up yet) http://www.quantcast.com/lite.facebook.com to see if this new Facebook “microsite” really does gain traction. No matter what this change does, one thing is for sure it will definitely only help the spread of the Facebook Virus.
Want to read more on Facebook Lite? Head over to mashable and check their post on the launch of the new service: http://mashable.com/2009/09/10/facebook-lite-live/
In breaking news from yesterday, and another step to cater to twitter users, it was annouced that Facebook adds “@” Tags… Stay tuned!
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