Tag Archives: Demographics

millenials more open to advertising.

7 Sep

can advertisers ever catch up to the digital natives?

Millenials-advertising

18- to 34-year-olds are more open to advertising than the general adult population.

“millennials enjoy all forms of digital media, even digital advertising,” said said lisa e. phillips, eMarketer senior analyst . “online videos, social network profiles and tweets can help marketers build word-of-mouth among millennials and reach the key influencers. at the same time, they are not adverse to more direct marketing methods, such as emails, search ads, banners and webpage links.”

the digital natives of today grew up with advertising in all forms and media around them, so it is interesting to see their attitudes and actions now that they are able to make their own brand choices and purchase decisions. while they could be very cynical, millennials are actually more open to interactive or opt-in marketing messages than are boomers and gen xers. they just think that those messages have little or no influence on them.

source: emarketer.com

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What Do Seniors Do Online? Visit Facebook and YouTube, of Course

11 Dec

Research done by Nielsen confirmed a trend that we’ve seen in recent years: more and more seniors are becoming active on the web. In November of 2004, there were 11.3 million active seniors online. In November 2009, that number jumped by 55% to 17.5 million. In addition, they spend more time on the web, totaling an average of 58 hours a month in front of the browser – just look at the data above.

Posted via web from Eric’s online marketing blog

Young People Tweeting More and More – eMarketer

3 Nov

Status update services catch on with Gen Y

More evidence of Twitter uptake among young people comes from the Pew Internet & American Life Project. According to a September 2009 survey, 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll on the subject.

This meant young adults were more likely to tweet than users ages 30 to 49, who had previously been considered the core group for Twitter.

Newest Data: Facebook Soars, MySpace Shrinks and Twitter Slows

12 Oct

Twitter specific: According to comScore the monthly traffic has leveled off at about 20 million visitors since July, after jumping from 4 million in February to 17 million in April. Mediapost speculates that the microblogging service could just be in a lull before another growth spurt.

Newest data breaks down US Mobile Internet Usage by Age

5 Oct

Mobile Internet users grew 34% to 57 million from 2008 to 2009, according to The Nielsen Company.

As is to be expected from previous research findings, Men browse for tech, sports and news. Women, on the other hand use the mobile web for celebrity news, shopping sites and social networks.

Most surprisingly to me, only12% of mobile web users are under age 18.

Nearly 50% of US Facebook users are over 35 – almost 20% are over 45

1 Oct

An interesting demographic trend that started earlier this year on Facebook is that users over 45 are still growing the fastest in the US.

Will the younglings start jumping ship soon? If yes, what’s the next BIG THING?

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