Tag Archives: Microsoft

microsoft may get into mobile by the back door.

6 May

htc’s licensing pact with microsoft over its android devices announced on wednesday seemed like a small announcement in the mobile marketplace at the time, but it could be an indication of the arrival of a colossal new force in mobile advertising. so far, all of microsoft’s attempts of breaking into the mobile industry have failed.

but the announcement that microsoft has persuaded handset manufacturer htc to pay royalties because the “google-owned android operating system infringes its patents” is a rare mobile success for microsoft. microsoft also confirmed it’s in similar negotiations with other android device manufacturers. although no companies were specifically mentioned, they would likely include samsung, sony ericsson and motorola and most likely even google itself.

 

what does this mean?

the reason this could prove significant for microsoft’s mobile strategy: if google is successful in making android the most commonly used os on smartphones, then microsoft could be entitled to a share of the spoils. and we all know that at least 97% of google’s revenues come from advertising.

of course, all of this hinges on whether or not google will agree that android relies heavily enough on microsoft’s patents for it to grant a cut of all its mobile revenues. google is unlikely to bow to microsoft as quickly as htc, which is already in patent disputes with apple.

the one guarantee is that google’s and microsoft’s respective legal teams are likely to be busy in the coming months. what will be interesting is to see whether or not the outcome will involve google and microsoft splitting up any future mobile ad revenues.

full article at new media age.

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apple vs. google vs. microsoft [infographic]

15 Apr
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this infographic shows the areas that apple, google, and microsoft are doing battle on. the third world war to control the future? google vs. apple vs. microsoft

what does each party want? microsoft wants computing to continue to be tied to the desktop—three screens and a cloud, as steve ballmer is fond of saying. for apple it’s all about closed information appliances with lots of third-party apps, computers anybody can use. and finally for google it’s about all roads leading to the internet, and the internet is currently synonymous with google.

windows phone 7 series: how microsoft came up with the name

17 Feb
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I do my fair share of Microsoft and Windows bashing… So why quit now?

give bing a chance? over my dead body.

25 Jan
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this comic reflects the thoughts of many apple evangelists and fanboys. However, people need to realize that the world has changed and that google is now just as “evil” as microsoft once was. Just don’t expect any MacOS Zune support any time soon 🙂

a famous leader once said “you can always form an alliance with the enemy of tomorrow against the enemy of today.”

all joking aside, I personally like Bing and have used it on occasion – however, bing has not been able change people’s ‘default’ behavior’ and cut into Google’s Stranglehold on the search engine market of 72%. if the rumors are true and bing does become the default search engine of the iPhone on wednesday the 27th of January at the apple event, bing might finally be able to change people’s ‘default behavior.’

BROWSER WARS: Google Chrome Beats Apple Safari

16 Dec

All it took was the release of the Google Chrome beta for Linux and Mac and it happened: Chrome became is the number 3 browser in the world, narrowly sliding past Apple’s Safari with a 4.4 percent marketshare to Safari’s 4.37 percent. The Google-Apple war is getting real, people.

Posted via web from Eric’s online marketing blog

Seinfeld back with the Mac – Sorry Microsoft

29 Oct

I guess Bill Gates didn’t make too much of an impression on him during their short-lived advertising campaign.

Seven Patty Windows 7 Whopper Is Real, and It’s Horrifying (via @Gizmodo)

23 Oct

They weren’t kidding: The Seven Patty Windows 7 Burger does exist in Japan and you can have it for $14.

What does this mean for Microsoft and burger king branding? Good question…

Windows1.0 – ORDER TODAY! (except in Nebraska)

22 Oct

Steve Ballmer deserves an award of some sort.

Japan Welcomes Windows 7 with Seven Layer Whopper Burger (via @Gizmodo)

22 Oct

The Japanese are truly the kings of cross-promotion…

Apple: “People Are Still Just Trying to Catch Up With the First iPhone” [BLOCKQUOTE]

21 Oct

I love this image.

It makes me smile every time I see it. I don’t know if it’s because of the Futurama style of the drawing, Windows being portrayed by a Monkey, or the laser beam coming out of the iPhone 🙂

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