Tag Archives: Mobile

twitter users numbers hit 145 million & mobile use increases 62%.

8 Sep

twitter & mobile.

twitter released figures saying that mobile usage has increased 62% since the middle of April as a bunch of new official apps for the iPhone, Blackberry and Android came out.  twitter added that 16% of all new users to twitter start out on mobile as opposed to the web – as opposed to the 5% before it launched its first twitter-branded mobile client.

the rise of mobile users and new users has pushed twitter’s overall numbers to around the 145 million mark.

Twitter-use-chart

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what apple thinks of mobile search.

7 May

very interesting stuff from apple ceo steve jobs. especially, with the recent acquisition of siri. i wonder how apple will try and shape the future of mobile search.

apple is taking direct aim at google here.

microsoft may get into mobile by the back door.

6 May

htc’s licensing pact with microsoft over its android devices announced on wednesday seemed like a small announcement in the mobile marketplace at the time, but it could be an indication of the arrival of a colossal new force in mobile advertising. so far, all of microsoft’s attempts of breaking into the mobile industry have failed.

but the announcement that microsoft has persuaded handset manufacturer htc to pay royalties because the “google-owned android operating system infringes its patents” is a rare mobile success for microsoft. microsoft also confirmed it’s in similar negotiations with other android device manufacturers. although no companies were specifically mentioned, they would likely include samsung, sony ericsson and motorola and most likely even google itself.

 

what does this mean?

the reason this could prove significant for microsoft’s mobile strategy: if google is successful in making android the most commonly used os on smartphones, then microsoft could be entitled to a share of the spoils. and we all know that at least 97% of google’s revenues come from advertising.

of course, all of this hinges on whether or not google will agree that android relies heavily enough on microsoft’s patents for it to grant a cut of all its mobile revenues. google is unlikely to bow to microsoft as quickly as htc, which is already in patent disputes with apple.

the one guarantee is that google’s and microsoft’s respective legal teams are likely to be busy in the coming months. what will be interesting is to see whether or not the outcome will involve google and microsoft splitting up any future mobile ad revenues.

full article at new media age.

how mobile is changing social media. [infographic]

2 Apr
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interesting infographic on how mobile is shaping the way social media is consumed.

some highlights: 25% or more than 100 million of all facebook users access it from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer. also, 35-54 year olds are the most active mobile social users.

mobile social media access grows in triple-digits year over year.

15 Mar

Mobile social media access grows

A recently released study by comScore showed that more than 30 Percent of Smartphone Owners Access Social Networking Sites via a Mobile Browser. That’s a lot of people. But, the even bigger statistic is that access to social media sites such as Facebook and Twitter has grown at an almost unbelievable rate: Facebook access via mobile browsers grew 112% in the past year, while Twitter saw a 347% increase. Very interesting is that comScore does not include mobile apps in their statistics. Adding in all the Twitter and Facebook apps for iPhone, Android, and Blackberry surely push the percentage even higher. 

I think Mark Donovan, comScore senior vice president of mobile says it best: “Social networking remains one of the… fastest-growing behaviors on both the PC-based Internet and the mobile Web… “

 

Number of Mobile Subscribers Accessing Social Sites via Mobile Browser(3-month average ending Jan. 2010 vs. Jan. 2009 Total U.S. Age 13+)

 

Total Audience (000) 

Social Network Site 

Jan-09

Jan-10

% Change

Facebook.com

11,874

25,137

112

MySpace.com

12,338

11,439

-7

Twitter.com

1,051

4,700

347

Source: comScore MobiLens, March 2010

mobile market size is staggering [infographic]

9 Mar
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too much mobile market info or data? not sure of that, but I’d still recommend sitting down and strapping on your seatbelt before taking in this chart of the mobile market and the mobile market size.

in taiwan and luxembourg the average person has more than one cell phone! compare that that to less than every other person in the united states and it quickly becomes clear how much catching up the united stats has to do in the mobile (marketing) arena.

26% read news on mobile devices – pew research.

1 Mar

Smartphones: IPhone & Blackberry

A new report from the Pew Center’s Project for Excellence in Journalism reveals that more than 1 in 4 Americans read news on mobile devices including Smartphones.

The report, “Understanding the Participatory News Consumer,” studies the impact of digital media on news consumption and interaction behaviors. The part of the study that focused specifically on the growth of mobile devices reveals that more than 80% of adults now own cell phones and 37% use their phones to access the Web.

According to Tom Rosenstiel, Director of PEJ, “Those numbers are only going to go up as the penetration of smart phones grows. The computer of the future is held in your hand.”

These figures mirror a recent report from the Federal Communications Commission, which studied both wired and wireless broadband connectivity in the United States. The FCC is currently pushing to expand the wireless spectrum available to mobile broadband providers in anticipation of strong growth in consumer demand for these services.

The PEJ report highlights the importance of that trend to media organizations. “What the data shows is people are increasingly looking for news at their convenience, and nothing is more convenient than the device in your pocket,” Rosenstiel said in an interview Friday.

Another finding of the PEJ report: 46 percent of “on-the-go” news consumers are also “news participators,” meaning they actively contribute to the creation or distribution of information by commenting on articles, tagging content, contributing images, videos and articles, or sharing a link with their social network.

PEJ further identifies a highly engaged sub-group of mobile news consumers, about 13 percent of U.S. adult Internet users, who are characterized by daily news readership across multiple platforms including mobile, online, print and television.

The study reveals that while those highly engaged consumers are reading a lot of news, they do so from multiple outlets on multiple platforms. Just 7 percent of Americans get their news from a single source, while 46 percent visit four to six sources, in print, Web, TV and mobile on a typical daily basis.

Rostenstiel said the notion of foraging for news can be a positive one for news organizations. “People graze but they don’t graze very far.”

He noted the average engaged news reader has a half-dozen sources they return to frequently. “So, while people are hunting for what they are interested in, they are not hunting everywhere. They are hunting among a landscape of sources they know and are familiar with.”

mobile social networking more popular than desktop in the U.S.

24 Feb

Mobile Social Networking U.S.

recent study from Ruder Finn shows that U.S. mobile users:

  • spend 2.7 hours per day on the mobile web
  • 91% socialize on the mobile web to vs. 79% of desktop users
  • 45% post comments to social networks
  • 43% connect with friends on social networks
  • 40% share content
  • 38% share photos

All these statistics support the finding from the Guardian that 50% of all the U. K. mobile usage goes to Facebook. This is another fact pointing us in the direction that real-time search, mobile and social media are all merging into one.

 

windows phone 7 series: how microsoft came up with the name

17 Feb
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I do my fair share of Microsoft and Windows bashing… So why quit now?

why google buzz will be “big in 2010”

12 Feb

Big in 2010

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While writing this blog post, I have the 1984 cult classic “Big in Japan” from Alphaville stuck in my head. So, I encourage you to hum the refrain from “Big in Japan” in your head as you read this blog post.

I have been thinking about this blog post and what will be “Big in 2010” for a while now, but the recent announcement of Google Buzz really validated my thinking.  The three big trends I’ve seen growing over the last 6 months or so are: Local, Mobile, and Real-Time.  Stick with me and you’ll see why Google Buzz is the manifestation of these three trends into one application and will be “Big in 2010”.

Local

I’ll start off by talking about “Local.”  Towards the end of last year, local really started becoming more and more prominent – from the Google caffeine update that incorporates more and more local results via maps to local social media apps such as foursquare.  Now, when you search for “pizza” you not only get the results of Papa John’s, Domino’s, and Pizza Hut, but also a map with local pizza place results.  In addition, when you think about the much talked about and discussed Google algorithm (there are actually three different algorithms): the standard result page algorithm, the Google Maps algorithm, and finally the algorithm for Maps included on the Google Results page. With Google Buzz I can tag my updates with a location so they become searchable via location and by looking at a map. Want to see what people around you are saying? No problem anymore thanks to Google Buzz

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Mobile

Next up is “Mobile.”  According to some estimates, by 2013 more people will access the Internet via a mobile device than via a desktop.  Beyond being portable and always in the pocket of your consumer, this trend is here to stay for good.  There are close to 5 billion mobile phones worldwide.  There are many different ways to market to mobile – from SMS and display ads to Apps.  However, the most important thing is to offer your potential customers a mobile optimized experience, which may be a mobile website or a mobile app via iTunes or the Android Marketplace. Enter Google Buzz on your mobile device and you are catering to the heavy social users.  No iPhone app for Google Buzz? No problem! Just like with Google Voice it runs via HTML 5 directly in the iPhone’s built in browser: Safari.

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Real-Time

The final of the trends I want to talk about is “Real-Time.”  Real-time search is here. It’s not the future anymore.  All search engines are pulling in real-time results from all over the place, including press releases and Twitter.  Most social media platforms offer real-time search, with Twitter being the most prominent.  Just go to search.twitter.com and type in your brand or company and watch the magic happen.  Real-time search can be scary. Real-time updates are what Google Buzz is all about, just like Twitter it offers a constant feed of what people are saying and sharing around you. It’s like having a constant conference call going on and listening in on what people are saying.

Below is the dissection of a typical search results page – notice the real-time results in purple.

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 Enter Google Buzz

How big are all of these three trends?  Big enough that Google introduced its newest invention, “Google Buzz,” which incorporates and excels at all three of these trends in one application.  So: are Local, Mobile and Real-Time here to stay?  If Google Buzz catches on, it will defiantly continue to grow and be the “it” thing in 2010 – Or, “Big in 2010”.

In a nutshell, Google Buzz is the newest social network and sharing product built by Google.  Buzz offers a stream of status updates, pictures, links, and videos from your friends.  You can “like” these items and you can comment on them.  Real-time updates from Flickr, Picasa, Google Reader, or Twitter can also be automatically imported into a Buzz stream.

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