Tag Archives: Social Media

twitter users numbers hit 145 million & mobile use increases 62%.

8 Sep

twitter & mobile.

twitter released figures saying that mobile usage has increased 62% since the middle of April as a bunch of new official apps for the iPhone, Blackberry and Android came out.  twitter added that 16% of all new users to twitter start out on mobile as opposed to the web – as opposed to the 5% before it launched its first twitter-branded mobile client.

the rise of mobile users and new users has pushed twitter’s overall numbers to around the 145 million mark.



millenials more open to advertising.

7 Sep

can advertisers ever catch up to the digital natives?


18- to 34-year-olds are more open to advertising than the general adult population.

“millennials enjoy all forms of digital media, even digital advertising,” said said lisa e. phillips, eMarketer senior analyst . “online videos, social network profiles and tweets can help marketers build word-of-mouth among millennials and reach the key influencers. at the same time, they are not adverse to more direct marketing methods, such as emails, search ads, banners and webpage links.”

the digital natives of today grew up with advertising in all forms and media around them, so it is interesting to see their attitudes and actions now that they are able to make their own brand choices and purchase decisions. while they could be very cynical, millennials are actually more open to interactive or opt-in marketing messages than are boomers and gen xers. they just think that those messages have little or no influence on them.

source: emarketer.com

apple’s social network ping overrun with spam.

3 Sep

where’s the spam filter??

the top five brands on facebook.

26 Aug

The Top Five Brands on Facebook

Users ‘Like’ Brands to Get Access to Deals

by Matt Carmichael


@ 12:53 PM

What are Facebook fans looking for when they “like” a brand page? According to new research from ExactTarget and CoTweet, it’s pretty simple: coupons and free stuff.

40% of those surveyed said that was a motivator for “liking” a company, 36% said they wanted to get freebies and 30% wanted updates on upcoming sales. 39% also want to show their support for a brand, but here’s a key stat: Only 17% are more likely to buy something after “liking” the brand, so it sure sounds like it’s a good tool to reach your existing customers but isn’t doing much — yet at least — to grow a customer base.

Interestingly the survey participants who join Facebook looking for shopping tips are most likely to be able to name brands who are marketing well whereas those who are more interested in social networking have a hard time even naming good examples.

The five best brands at engaging users on Facebook, according to the survey, are:

  1. Oreo (Nabisco)
  2. Walmart
  3. Victoria’s Secret
  4. iTunes
  5. Dove

Also, for marketers who want to get in front of Facebook fans, try the off hours. According to the research, “In total, 65% of Facebook users say they login only before or after work/school and 69% use Facebook on the weekends or days off.”

You can see the full report about Facebook, brands and followers here.

location based social networks compared. [infographic]

23 Aug

vintage ads for social media.

5 Aug

facebook, youtube, and skype go retro. 

a big thanks to moma, sao paulo for making these awesome vintage / retro ads for social media stalwarts facebook, youtube, and skype.

how bp should be handling social media.

29 Jun

a social media playbook for bp.


Image: Greenpeace Flickr by Russell Apotheker

the first 24 hours.

openness and transparency: bp should have immediately made hd video and images of the disaster available and also shared how they were calculating their oil flow estimates – they failed to do either. thanks to the web and social media we live in a fully transparent world where it is always better to point the finger at yourself first rather than waiting a few days and then having someone else point the finger at you – just look at bill clinton, tiger woods, enron, lehman brothers, etc. this may be counter intuitive to how people have done business in the past before the 24h news cycle and the internet. however, with social media there is no way of keeping things a secret or “under the table.”

what should bp be doing right now?

by all means necessary: humanize bp. they need to have flip cameras with all their employees and teams down on the gulf coast showing what they are doing to help the region. your employees are your greatest asset. try to humanize british petroleum through your employees rather than having the public simply seeing the “bp” initials as a hated logo of evil. not everyone that works for bp is evil – they are human. they need to highlight real people accessing claims via videos, to give the public a sense of the process taking place. also, they need to engage in the scariest part of social media: ask for feedback, then listen and react accordingly. use social media to keep the public informed on what you are doing, what you hope to achieve, and what your plans are. otherwise, people will not take you serious and simply make fun of the names that you give your plans. just look at: “top kill” – who even knows what that means?

how well is bp currently doing?

the one good thing bp did was to not overreact. they did not go after parody accounts like BPGlobalPR on Twitter that posted tweets in the vein of “50% off blackened shrimp today” and “hey, if you see any oil in the gulf it’s ours, please return it.” going hard after parody accounts right away would have been adding fuel to the fire. people, especially people with voices online would have been upset with bp and pointed out that they are not focusing on the important task of capping the oil well. another positive thing is that they have posted many resources on their website (www.bp.com) and you can also look at specific regions (e.g. alabama, florida) – this is a great start, but needs to be expanded on quickly.  overall, they failed to listen just how big politically and in the public mind this was becoming and then adjust their pr and spokesman accordingly. finally, it is not very easy to find their social presence (facebook, youtube, etc.) on www.bp.com.

at the moment social media is a voice that is too big to ignore. if you lead an organization, through social media, you can frame a conversation and be the one that helps determine the perceptions and impression of your organization. social media is a powerful tool, use it!

what has happened.

what did bp’s ignoring of social media do? it created fertile breeding ground for parodies of their responses such as the one below that make them look incompetent.



10 essential social media tips for ecommerce websites

18 May

10 Essential Social Media Tips for Ecommerce Sites

Glen on May 14th, 2010    Online Marketing, Social Media

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

sample amazon product page with share tools

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links.

It’s hard to know how to promote your products and brand on social networks, without sacrificing potential sales. Along the lines of Michelle’s sage advice on 5 Social Media Tips for Ecommerce Marketing, here are 10 ways that you can improve social media efforts on ecommerce web sites without sending away buyers.

Basic Social Media Optimization for Ecommerce Sites

1. Get Data

First things first: You need to figure out where your site visitors are sharing your products. Without this information, you won’t know where to focus your social media energies.

AddThis provides data on social sharing trends which you can use to make some generalizations about social sharing right out of the gate. For example, right now social media networks make up almost half (44%) of all the sharing done with their service. It might help to add a “Share this” button for Facebook on your product pages.

But that data isn’t specific to your site. Who knows where your site visitors are sharing? They might be doing most of their sharing on Twitter or email.

The biggest benefit from tools like ShareThis and AddThis might be the sharing analytics they provide. You can figure out where your site visitors are sharing your products, and that information is invaluable.

You can also use Google Analytics with their click tracking and goals. Twitip has an excellent tutorial on how to track Twitter conversions and click data that you could use for any other social media site as well.

Once you figure out where your shared traffic is going, then you can modify your site’s design to highlight those services. After all, you don’t want 74 sharing buttons littering your product pages when you’re trying to sell a product.

2. Set up Facebook and Twitter profiles

Your site does have a Twitter account and a Facebook page, right? These two are the “big guns”, with hands-down the most traction for your social media efforts. (Be sure to follow @toprank)

You have to focus first on what social media networks make the most impact, and these two services are the best places to start.

3. Find unique places for sharing buttons

Instead of using a generic sharing widget in the same place across all your sites, try putting sharing features in prominent placements in different places in your site’s design.

For example, after a customer creates a review of a product, give them an easy way to share the review with Facebook friends or Twitter followers. They’ve already shown they’re in sharing mood by filling out a review, why not capitalize on the good vibes? You could create a simple link that sends the url of the page to their Twitter account to send, or use a Facebook share button.

Here are some other unique places on your site that you might put sharing links or widgets:

  • The thank you page, after making the order.
  • sale confirmation email
  • mailing list email templates

There are plenty of other nooks and crannies on your site that you could add sharing links. Don’t feel limited by this list. Just click around your own site for more ideas.

4. Add product videos

Videos are great sales tools. People like seeing a product in action, so video is an excellent way to improve sales. Companies like Zappos have seen major increases in sales just by adding product videos.

But aside from the improved sales, adding product videos on YouTube or other video sharing sites adds another social factor. People like sharing videos, and they’re more likely to embed the videos other sites. Videos are a great way to add a viral factor to your product pages.

5. Engage customers

It’s one thing to just create a Facebook page or Twitter account, but it’s another thing to actually engage with followers. Social media takes work, you have to daily interact with followers to be successful. Easy to say, much harder to do.

Figure out who’s talking about your brand (or your competitors) and open a dialog.

Social media is a great tool to help promote products away from your ecommerce site. You can get people to your site with social media, and once they’re on your site you make the sale.

6. Add exclusivity

Make a strong call to action for your visitors as to why they should follow your brand on Twitter, Facebook, or any other network. Include special offers, coupons, tips, and other things that customers wouldn’t get unless they were following you on social media sites.

7. Don’t stay in “sell mode”

Companies often only post things related to selling on their social media profiles. But that doesn’t provide much benefit to your followers, does it? People want more from social media than just a constant stream of sales pitches.

Use your social media profiles to tell customer stories, stats, news, and other things related to your business.

Here’s a crazy idea: what if you shared one of your competitor’s deals? You’d show that your brand is interested in helping your followers, not just making money from them. It would be insanely useful to your fans, and it would add trust and loyalty to your brand.

8. Integrate your customer service strategy with your social media strategy

People are already talking about your brand on social networks, and odds are a few of them are venting frustration about something. Instead of waiting for them to call or email you, diffuse the situation by reaching out to them.

There are plenty of success stories of major brands reaching out to unhappy customers and diffusing situations quickly with social media.

9. Track what people click on social media sites

Url shorteners like bit.ly give excellent click analytics. When you share links on social networks, you can track and see how many people are actually clicking the link.

Knowing what gets people to actually click a link means that you can tailor your messages to get the most impact from your social media efforts. For example, you might find that your followers click a lot more on links to coupons versus links to product updates.

You could even drill down how effective types of links are across different social media sites. You might find that your Facebook followers like to click on coupons, and your Twitter followers like breaking news.

The more you know about your followers and what they like, the more useful you can be to them.

10. Give back

Giving back creates trust, which is crucial for your brand. Think of ways that you can be useful to your followers. Share news and tips that they’ll find helpful. Ask their opinions. Give them coupons. Interact with them.

The important thing is that you’re openly trying to be helpful to them. The more useful you are to your following, the more loyal they’ll be to your brand.

What creative social media marketing tactics have you implemented with your ecommerce site? Have you noticed rules of thumb recommended that do not apply to your situation?

thought this was a very well put together blog post by glen over at the toprank report on social media tips for ecommerce sites.

where should i chat online?

16 May

amazing dynamic statistics on social media.

11 May

just how big is social media? check it out for yourself.

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