Tag Archives: Design

mapquest has a new look & functionality.

30 Jun

mapquest introduces new look and feel.

mapquest is the granddaddy of all mapping and direction tools on the web. up until a few years ago was the goto site for directions before google maps came along with a slicker interface and improvements such as street view and instant directions to and from anywhere. as of yesterday mapquest is showing that they haven’t given up to google maps and are fighting back with the launch of a new interface, a new identity and a web site that has been completely redesigned.

new logo.

ever since being acquired by AOL in 2000 mapquest has used it’s well-known quirky logo that features a drop shadow and cartoony dashes at each end.

Mapquest-logo-old

then in a very un-web 2.0 move, the logo was slightly updated and changed to a simpler version without without any effects:

Mapquest-logo-2

now, the new brand identity launched yesterday and features some huge changes. the most obvious is of course the change to the logo, namely the color and typeface. the comic style font has made way for modern looking lower-case sans-serif font with “mapquest” in purple and a stylize letter m and q in bright green.

New-mapquest-logo

updates to website.

the second component of the overhaul in addition to the new branding is that new site design and functionality have been implemented. it looks like they got a lot of things right and user-friendliness was an important factor. the new features include:

  • a single line search box and a redesigned main page that displays the map more prominently.
  • a very web 3.0 ability to search for “temporal types of content,” such as fireworks for July 4 or a haunted houses on halloween.
  • my maps lets you personalize, save, and share maps, directions and collections of your favorite places.

future plans include allowing users to upload photos to build a community social-networking feel.

New-_mapquest-interface

you can see the new changes today at new.mapquest.com, which is still in beta but should be fully rolled out by august.

will it be enough?

personally, i like the new logo redesign and the more intuitive web 3.0 user-interface. but, will this really be enough to stop the groth of google maps? i’m not so sure as the words from “lazy sunday” still seem to ring true: “…let’s hit up yahoo maps to find the dopest route. i prefer map quest. that’s a good one, too. google maps is the best. true that. DOUBLE TRUE.

http://widget.nbc.com/fullep/fullep_at25.swf?CXNID=1000004.10060NXC&widID=49d06ba1523528c3&directLink=http%3A%2F%2Fwww.nbc.com%2Fsaturday-night-live%2Fvideo%2Fchronicles-of-narnia-lazy-sunday%2F2921%2F&configXML=http%3A%2F%2Fwww.nbc.com%2Fservice%2Fvideowidget%2Fparams%2FdmlkZW9faWQ9MjkyMQ%3D%3D%2F&initXML=http://www.nbc.com%2Fsaturday-night-live%2Fvideo%2Fepisodes%2Finit.xml?videoId=2921

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google “browser size” – how much of your website do visitors really see?

17 Dec
Media_httpcdnmashablecomwpcontentuploads200912browsersize2jpg_acambeialuseeeo

I just had to share this great new tool by Google – “Browser Size“. It lets you figure out how much of your website people actually see without having to scroll. In the future, this can help determine where to place buttons, call to actions, importnat content, etc.

According to Mashable “Browser Size is very simple: It overlays a transparent image on top of any website, displaying what percentage of users (on average) will see your content without scrolling. Because people use various browser settings, monitor sizes and screen resolutions.”

Kanye West your website with Kanyelicio.us

17 Nov

Kanye West kanyelicious MTV VMA 2009

I know that the the tool to add Kanye West to any site has been out for a while. But, it’s so awesome that I wanted to make sure that everyone out there knows about. Plus, I recently rediscovered it in my bookmarks 🙂

Remember when Kanye West toally punk’d Taylor Swift at the 2009 MTV VMA awards? Here’s a refresher:

So, why am bringing up Kanye West again after the incident that happened earlier this year? Well, if you haven’t discovered “kanyelicious” yet you are really missing out! This simple website features an app that is rumored to have been developed by none other than the Barbarian Group.

How do you go about turning every site known to man into a kanyelicious site? It’s as easy as 1,2,3:

  1. Go to kanyelicious http://kanyelicious.appspot.com/
  2. Enter your URL into the field
  3. Hit “DO IT!”
That’s it! Just follow those simple three steps and you can have Kanye West interrupting any site that you want him to. There is even an option to have a bookmark that “automatically” adds Kanye to any site you are currently browsing.

P.S. To see my personal favorite Kanye West joke from Ima let you finish check out my earlier blogpost here.

Posted via web from Eric’s online marketing blog

Will metrics become part of the content-creation process thanks to Adobe-Omnitre deal?

17 Sep

So, Adobe bought Omniture yesterday. I know a lot has been said about the financial and business impact of this, but what does this really mean for marketing and advertising? 

In the one corner you have Adobe the number one tool that aids in the creation of just anything using a computer, which according to Wikipedia has “historically focused upon the creation of multimedia and creativity software products.” In other words, every creative on this blue planet has, will, or does use an Adobe product to some extent – most likely more than less.

In the other corner you have Omniture the golden standard of online marketing web analytics software, which has historically grown from purchases of smaller but very relevant companies. In other words, if you want to be taken seriously as a website, you use Omniture just like a newspaper uses ABC (Audit Bureau of Circulations).

Combine these two opposite end of the spectrum entities – one creates the content, the other company measures it – and what do you get? A one stop solution, or as Adobe President-CEO Shantanu Narayen calls it: “end-to-end platform.” Some people are saying that now creatives will have to think about metrics from the beginning of the content-creation process. 

After the deal, Omniture CEO Josh James said that it will “allow creatives to integrate measurement into the front end of the ad-creation process” and that “marrying the two companies would improve content engagement, ad effectiveness and the overall user experience that’s driving the shift of ad dollars from offline to online.” This means that moving forward with this new deal in place, agencies will build Adobe Flash creative with Omniture tracking codes implanted from the beginning – this will enable them to track the views and consumer engagement of the creative across the web, and maybe even begin to micro-charge for every view, partial view or forward of their content versus just seeing measurements for impressions or clicks.

I believe that the ultimate outcome of this deal is that in the world of media analysis there will be more clarity and better metrics – definitely a move in the right direction!
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