Tag Archives: Smartphones

microsoft may get into mobile by the back door.

6 May

htc’s licensing pact with microsoft over its android devices announced on wednesday seemed like a small announcement in the mobile marketplace at the time, but it could be an indication of the arrival of a colossal new force in mobile advertising. so far, all of microsoft’s attempts of breaking into the mobile industry have failed.

but the announcement that microsoft has persuaded handset manufacturer htc to pay royalties because the “google-owned android operating system infringes its patents” is a rare mobile success for microsoft. microsoft also confirmed it’s in similar negotiations with other android device manufacturers. although no companies were specifically mentioned, they would likely include samsung, sony ericsson and motorola and most likely even google itself.

 

what does this mean?

the reason this could prove significant for microsoft’s mobile strategy: if google is successful in making android the most commonly used os on smartphones, then microsoft could be entitled to a share of the spoils. and we all know that at least 97% of google’s revenues come from advertising.

of course, all of this hinges on whether or not google will agree that android relies heavily enough on microsoft’s patents for it to grant a cut of all its mobile revenues. google is unlikely to bow to microsoft as quickly as htc, which is already in patent disputes with apple.

the one guarantee is that google’s and microsoft’s respective legal teams are likely to be busy in the coming months. what will be interesting is to see whether or not the outcome will involve google and microsoft splitting up any future mobile ad revenues.

full article at new media age.

26% read news on mobile devices – pew research.

1 Mar

Smartphones: IPhone & Blackberry

A new report from the Pew Center’s Project for Excellence in Journalism reveals that more than 1 in 4 Americans read news on mobile devices including Smartphones.

The report, “Understanding the Participatory News Consumer,” studies the impact of digital media on news consumption and interaction behaviors. The part of the study that focused specifically on the growth of mobile devices reveals that more than 80% of adults now own cell phones and 37% use their phones to access the Web.

According to Tom Rosenstiel, Director of PEJ, “Those numbers are only going to go up as the penetration of smart phones grows. The computer of the future is held in your hand.”

These figures mirror a recent report from the Federal Communications Commission, which studied both wired and wireless broadband connectivity in the United States. The FCC is currently pushing to expand the wireless spectrum available to mobile broadband providers in anticipation of strong growth in consumer demand for these services.

The PEJ report highlights the importance of that trend to media organizations. “What the data shows is people are increasingly looking for news at their convenience, and nothing is more convenient than the device in your pocket,” Rosenstiel said in an interview Friday.

Another finding of the PEJ report: 46 percent of “on-the-go” news consumers are also “news participators,” meaning they actively contribute to the creation or distribution of information by commenting on articles, tagging content, contributing images, videos and articles, or sharing a link with their social network.

PEJ further identifies a highly engaged sub-group of mobile news consumers, about 13 percent of U.S. adult Internet users, who are characterized by daily news readership across multiple platforms including mobile, online, print and television.

The study reveals that while those highly engaged consumers are reading a lot of news, they do so from multiple outlets on multiple platforms. Just 7 percent of Americans get their news from a single source, while 46 percent visit four to six sources, in print, Web, TV and mobile on a typical daily basis.

Rostenstiel said the notion of foraging for news can be a positive one for news organizations. “People graze but they don’t graze very far.”

He noted the average engaged news reader has a half-dozen sources they return to frequently. “So, while people are hunting for what they are interested in, they are not hunting everywhere. They are hunting among a landscape of sources they know and are familiar with.”

Nexus One offers the cheapest unlimited service on a smartphone

6 Jan

Image001

Photo: Billshrink.com

Not only the Unlimited Plan – which includes unlimited Voice, Messaging, and data – but also the average plan is less expensive with T-Mobile than with AT&T.  While AT&T charges $149.99 for unlimited, T-Mobile only charges $99.99.  This equals to savings over 24 months over almost 50%!  So, if price is the deciding factor when purchasing a phone the Nexus One should be your next phone. 

However, we all know that Apple and AT&T have never wanted to compete based on price, but rather on product and service offerings.  The question will know be whether Apple’s superior branding and AT&T’s arguably better service offering can hold off the Nexus One.

On a side note, Sprint’s Palm Pre does offer the cheapest cost of ownership among the four smartphones compared by Billshrink.com above.  But let’s be honest that being sold exclusively by Sprint has taken the otherwise solid Palm Pre out of the running from the beginning.

2010 a Year of Apps and Downs for the iPhone

5 Jan
316259_1_apps
Photo: Reuters

In just about a year the number of iPhone Apps rose from 10,000 to 100,000 which is 10 times as many as the second place App Store for Android.

In the past the capabilities of a phone would be known by a quick look at the feature list. Today, however, there are Apps, these more or less useful application with which you can make from an iPhone – or a Google Phone – a navigation system, just as fast as a game console or even a fitness coach. Within a year the number of iPhone Apps increased from 10,000 to over 100,000, and also for the Google smartphone, Android,  there are now 16,000 applications.

Therefore, the really question are why are there not already Apps for “Sesame Street” or PBS? Apps for “Who wants to be a Millionaire?” or “The New York Times” have existed for some time for the Internet-to-go.

Yet, the really “Who want to be a Millionaire?” question has been answered a long time ago: Making all the cash and becoming rich with this model of unlimited functionality and freedom that comes with each new application is only one entity and that is Apple. About 30 percent of the proceeds of the fee-based Apps go to the company of Steve Jobs. On the other hand, network operators earn – in the USA, therefore, AT&T, because of the data transmission costs.

Nevertheless: Looking beyond the US cell phone market of flat rate everything including data transmission there is a system in which you are regularly informed about the costs and how much you are spending on data transmission. In these countries, the most important App for cost savings is: the Wifi mode – as the cell companies cannot charge you for data transmission via Wifi.

iPhone and Android now total 75% of U.S. smartphone web traffic

23 Nov

Filed under: Odds and ends, Surveys and Polls, iPhone

iPhone and Android now total 75% of U.S. smartphone web traffic

by Mel Martin (RSS feed) on Nov 23rd 2009 at 2:30PM

It’s a rather stunning number from AdMob in an October report. The firm reports on web requests from thousands of sites world wide. In the latest report, Apple has 55% of the domestic Smartphone traffic share, and Android has 20%. Interestingly, the Blackberry share dropped 2% to a 12 percent share, and Palm’s webOS dropped from a 10% share to 5%.Windows Mobile OS has 4% of the U.S. Smartphone web traffic.

The AdMob statistics do not show handset sales, but rather are calculated by measuring traffic on more than 15,000 web sites and applications.

The Motorola Droid, running only on Verizon, has captured 24% of all Android traffic, even thought it has been out only a few weeks.

The iPhone has been on the market for 28 months. That 55% share of traffic is a pretty robust number for such a relatively new product. The Android numbers, especially those of the Droid are also good news for Google, Motorola and Verizon.

The balance of Smartphone data may change dramatically as the holiday season unwinds, and it will be interesting to watch the ebb and flow of the competing brands.

AdMob was recently purchased by Google. Apple also had reportedly had some interest in the company.

Incredible statistics for both the iPhone and the Android (the Verizon Droid in particular).

Posted via web from Eric’s online marketing blog

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