Tag Archives: ppc

big brands ad spend on google adwords revealed by ad age.

7 Sep

internal google adwords document leaked to advertising age.

Google-spend-of-brands

7% of spenders account for 60% of spend
26% of spenders account for 84% of spend

why is this important?

google embodies why search marketing is the ultimate in pull advertising.
“google has become the remote control for the world; it’s the first stop, not tv” said will margiloff, CEO of innovation interactive, a unit of denstu. “more than any other media, that messaging is requested; people are seeking bp’s answers out as opposed to waiting to be told.”

google controls 65% of of u.u. web searched with its algorithms.
due to these algorithms not everyone can show up on the top of the results page. however, adwords is the great equalizer: you can buy your way to the top as a big brand.

some interesting tidbits.
the data obtained by ad age includes huge brands such as gm, walt disney, eastman kodak and bmw, which appear to have spent less than $500,000 in june. apple & chip maker intel spent just under $1 million on search during june.

what is the apollo group?
who is this advertiser that spend $6.67 billion of adwords in june? a quick google search reveals that the apollo group is behind online education ventures such as the university of phoenix. wow, for-profit universities must be a much larger industry than i could have ever imagined!

 

source: adage.com

targeting the iPad with google adwords now possible.

19 Apr

Go Mobile! Series: iPad Device Targeting Now Available

Thursday, April 15, 2010 | 2:45 PM

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As we announced earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.

Now that we’ve finished our rigorous iPad testing, we feel confident adding the iPad to the list of mobile devices that you can target specifically. To do this, simply edit the “Devices” section in your Campaign Settings, and select the iPad under ‘Advanced device and carrier options:

A few things to keep in mind:

  • If your device settings are set for desktop and laptop computers only, your ads won’t show on the iPad.
  • If you’re already targeting selected mobile devices (such as iPhone or Android), your ads won’t show on the iPad. Make sure to select the iPad as well if you want to include it in your device-targeted campaign.

Also, remember that you can promote your iPhone/iPad or Android apps directly by linking to the download URL in your ads. This way people can download your app straight from your ads. To make things easier, we’ll handle the device targeting automatically when these ads show on mobile devices.

We’re excited to see the iPad and other innovative devices come to market and will continue to improve AdWords to help you reach and connect with your audience and your customers!

Posted by Dan Friedman, Inside AdWords crew

the connected marketer’s coverage of the iPad continues.

the latest announcement by google that advertisers can now specifically target the iPad is just the tip of the iceberg of the iPad’s influence on marketing. stay tuned for more to come.

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