Tag Archives: Statistics

internet usage hits record level for world cup.

14 Jun


there’s a fever running through the internet – world cup fever. fever pitch was hit on friday when things kicked off.

last friday’s web traffic has been classified as “heavy” for most of the day, according to measurements by akamai. at the peak, traffic for news sites globally started a steady climbed reaching nearly 12.1 million visitors per minute.

the traffic suggests that the internet was most active during the opening game of mexico-south africa and stayed heavy through the second game of france-uruguay. it’s also very likely that with last friday being a workday more people turned to their office computers to follow the action instead of their tvs.

the most interesting fact is that the world cup opening day’s traffic far exceeded the previous record of 8.5 million visitors per minute, which was set when barack obama won the u.s. presidential election.



amazing dynamic statistics on social media.

11 May

just how big is social media? check it out for yourself.

how mobile is changing social media. [infographic]

2 Apr

interesting infographic on how mobile is shaping the way social media is consumed.

some highlights: 25% or more than 100 million of all facebook users access it from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer. also, 35-54 year olds are the most active mobile social users.

facebook facts, figures & statistics for 2010. [infographic]

25 Mar

another cool graph. great job by digitalbuzzblog.com stuffing as much 2010 facebook data including facebook facts, a facebook timeline, and facebook statistics into one infographic or visualization.

some of the facebook numbers and facts early in 2010 are really mind-blowing.

mobile social media access grows in triple-digits year over year.

15 Mar

Mobile social media access grows

A recently released study by comScore showed that more than 30 Percent of Smartphone Owners Access Social Networking Sites via a Mobile Browser. That’s a lot of people. But, the even bigger statistic is that access to social media sites such as Facebook and Twitter has grown at an almost unbelievable rate: Facebook access via mobile browsers grew 112% in the past year, while Twitter saw a 347% increase. Very interesting is that comScore does not include mobile apps in their statistics. Adding in all the Twitter and Facebook apps for iPhone, Android, and Blackberry surely push the percentage even higher. 

I think Mark Donovan, comScore senior vice president of mobile says it best: “Social networking remains one of the… fastest-growing behaviors on both the PC-based Internet and the mobile Web… “


Number of Mobile Subscribers Accessing Social Sites via Mobile Browser(3-month average ending Jan. 2010 vs. Jan. 2009 Total U.S. Age 13+)


Total Audience (000) 

Social Network Site 



% Change













Source: comScore MobiLens, March 2010

how are companies leveraging social media? [infographic]

10 Mar


26% read news on mobile devices – pew research.

1 Mar

Smartphones: IPhone & Blackberry

A new report from the Pew Center’s Project for Excellence in Journalism reveals that more than 1 in 4 Americans read news on mobile devices including Smartphones.

The report, “Understanding the Participatory News Consumer,” studies the impact of digital media on news consumption and interaction behaviors. The part of the study that focused specifically on the growth of mobile devices reveals that more than 80% of adults now own cell phones and 37% use their phones to access the Web.

According to Tom Rosenstiel, Director of PEJ, “Those numbers are only going to go up as the penetration of smart phones grows. The computer of the future is held in your hand.”

These figures mirror a recent report from the Federal Communications Commission, which studied both wired and wireless broadband connectivity in the United States. The FCC is currently pushing to expand the wireless spectrum available to mobile broadband providers in anticipation of strong growth in consumer demand for these services.

The PEJ report highlights the importance of that trend to media organizations. “What the data shows is people are increasingly looking for news at their convenience, and nothing is more convenient than the device in your pocket,” Rosenstiel said in an interview Friday.

Another finding of the PEJ report: 46 percent of “on-the-go” news consumers are also “news participators,” meaning they actively contribute to the creation or distribution of information by commenting on articles, tagging content, contributing images, videos and articles, or sharing a link with their social network.

PEJ further identifies a highly engaged sub-group of mobile news consumers, about 13 percent of U.S. adult Internet users, who are characterized by daily news readership across multiple platforms including mobile, online, print and television.

The study reveals that while those highly engaged consumers are reading a lot of news, they do so from multiple outlets on multiple platforms. Just 7 percent of Americans get their news from a single source, while 46 percent visit four to six sources, in print, Web, TV and mobile on a typical daily basis.

Rostenstiel said the notion of foraging for news can be a positive one for news organizations. “People graze but they don’t graze very far.”

He noted the average engaged news reader has a half-dozen sources they return to frequently. “So, while people are hunting for what they are interested in, they are not hunting everywhere. They are hunting among a landscape of sources they know and are familiar with.”

mobile social networking more popular than desktop in the U.S.

24 Feb

Mobile Social Networking U.S.

recent study from Ruder Finn shows that U.S. mobile users:

  • spend 2.7 hours per day on the mobile web
  • 91% socialize on the mobile web to vs. 79% of desktop users
  • 45% post comments to social networks
  • 43% connect with friends on social networks
  • 40% share content
  • 38% share photos

All these statistics support the finding from the Guardian that 50% of all the U. K. mobile usage goes to Facebook. This is another fact pointing us in the direction that real-time search, mobile and social media are all merging into one.


the apple app store economy is booming. [infographic]

13 Jan

$165 million revenue a month for apple in the app store? not to shabby if you ask me.

the fourth-most search term by kids is porn.

19 Dec

A study showing the top 100 search terms children used in 2009 was just released.

To no surprise the term “Youtube” is the most searched in all age groups, with “Facebook” and “Google” being the other in the top three.
The fourth most searched term is where the head-scratching beings: For teens and tweens the term is”sex” (which really isn’t a HUGE surprise). However, kids seven and under apparently prefer to skip this stage and search straight for “porn.”

Big FYI here: That’s more than searches for the Cartoon Network, and Hannah Montana.

What’s the big takeaway from all this? If you believe children are our future (which I’m sure the vast majority does): Our future is doomed.

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