Tag Archives: Search

what apple thinks of mobile search.

7 May

very interesting stuff from apple ceo steve jobs. especially, with the recent acquisition of siri. i wonder how apple will try and shape the future of mobile search.

apple is taking direct aim at google here.

the fourth-most search term by kids is porn.

19 Dec
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A study showing the top 100 search terms children used in 2009 was just released.

To no surprise the term “Youtube” is the most searched in all age groups, with “Facebook” and “Google” being the other in the top three.
The fourth most searched term is where the head-scratching beings: For teens and tweens the term is”sex” (which really isn’t a HUGE surprise). However, kids seven and under apparently prefer to skip this stage and search straight for “porn.”

Big FYI here: That’s more than searches for the Cartoon Network, and Hannah Montana.

What’s the big takeaway from all this? If you believe children are our future (which I’m sure the vast majority does): Our future is doomed.

how to try the new google search.

25 Nov

 

Confirmed. The rumors about Google’s redesign are true, and you can try it for yourself with a very simple method.

1. Go to Google.com.
2. Once it loads, enter this code into your web browser’s URL address field:

javascript:void(document.cookie=”PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=/; domain=.google.com”);

There shouldn’t be any http://google.com in front of that. Just that code.

3. Hit enter.
4. Reload or open a new Google.com page and you will have access to the new user interface.

It’s fast and sweet, although the changes don’t affect all the available sections. [Thanks Matt Karolian]

Send an email to Jesus Diaz, the author of this post, at jesus@gizmodo.com.

very cool! i wonder how the new interface will really turn out. it does look a lot like bing though 🙂

The next big thing? Leapfish Launches Portal & Search For "Living Web"

16 Nov

Is Leapfish the next big thing? That has yet to be determined, but from my initial browsing it has a great chance of becoming my next internet portal along the lines of my yahoo or iGoogle. I love how it has embraced and integrated Social right from the beginning.

Thanks to @nikolhillman for the heads up on Leapfish!

46% of Local Online Searchers Visit Brick and Mortar Businesses

24 Oct

46% of Local Searchers Visit Businesses In-Store

46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year.

Meanwhile, for “general searches,” 34% visited stores, but this was only up 1% over last year. Internet yellow pages searchers also came in at 34%, up from 29% last year. The overall average of searchers ending up in-store was 37%.

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Don;t think online searches are important? Think again. SEO will make or break your business over the next few years.

Notes from Days Two & Three of #SMX East 2009

8 Oct

Due to burnout, my brain being over capacity and client work I’ve had to combine days 2 & 3 into one post 🙂 Following are the most important notes and thoughts from the sessions I attended. Head over to flickr to check out my SMX set.

Day 2 at SMX East 2009 started with a Keynote: What’s Next In Search: The Bigwig Crystal Ball Panel. The panel was fun had a great amount of knowledge to share. Here are some of my notes/thoughts/and learning from the panel:

  • Asking to be followed on Facebook & Twitter creates a way to stay in front of the consumer beyond the media buy. It keeps and opens up a conversation. This is what makes Social Media so exciting for marketers: In the past, after the exposure to the ad the consumer there was noway to continue the conversation. In addition, Social Media offers opportunity in Direct Response Marketing, Awareness, and Feedback.
  • Twitter is essentially a RSS feed and and email marketing on steroids. It takes Customer Service to a whole new level.
  • Here’s a quote by Google taken totally out of context: “We are not always accurate.”
  • Something I did not know but learned from Greg Boser of 3 Dog Media: Google has a 30 minute cookie that they place on your computer and there is no way of opting out of it.
  • The Panel was in consensus that the bing and Yahoo merger is a good thing.

Ecommerce Search Marketing Tactics – This session was full of tactics for ecommerce merchants on how to do well in search results.

  • Talk to the Ecommerce Engines to see what the terms are that people search for
  • YouTube is the number two search engine with 3.5 billion searches in August 09
    • Ecommerce opportunities on YouTube:
      • There are many generic searches conducted
      • Less crowded ad space with sponsored links
      • Opportunity with long tail keyterms
  • The biggest opportunity to improve ecommerce conversions is by adding relevant copy to the product and category pages
    • Category pages are the most important pages on an ecommerce site
    • Optimizing these pagers can increase conversions by up to 23%!
  • The average conversion rate in August 2009 was 2%
  • Conduct a ecommerce PPC audit every 13 months: “Don’t ask for more budget: Reallocate!”
  • Optimize your site and product pages for SEO
The Interplay of Social Media & Paid Search – This session was very theoretical. It went over how exposure to social media has influenced search behavior
  • There has been a move from Media Delivery (Traditional Advertising) to Media Discovery (interactive: search, etc.)
  • Putting all terms (SEO, PPC, social) in silos makes sense from a tactical standpoint, but not from an interplay and analytical attribution sense
  • Search is the best direct response channel available online
  • There has been a huge shift in online behavior from the portals to social media, especially for search
    • Heavy searchers are 43% more likely to be Facebook users than the average user
  • No surprise here: Social Media Users are very desirable with their buying power
  • “Supportive social media” is growing rapidly in importance for consumers
    • “I need to know something about it”
  • The Click Through Rate for Ads are much higher if there was prior exposure to social. This is especially true for branded search terms
  • Takeaways:
    • Conversion happen in Search -> Social can influence this
    • Social will pump up branded searches
    • Slow and steady social is the best. This means no viral. Constant influence is much more beneficial than a burst or ‘sometimes’ influence.
    • Listen: Where are the gaps? What do people want to know? Provide Relevant information.
Video Search Marketing Beyond YouTube – This session looked at other types of video search marketing opportunties other than YouTube.
  • Video Marketing is becoming more and more fragmented
  • right now Video SEO is like SEO for altavista in the late 90s
  • Use YouTube for :30 to 3:00 videos. Host longer videos on your own site
  • Put all your videos on YouTube – a video is 50x more likely to show up on a Search Results PAge versus a text page
  • Filenames for videos matter
  • Include your URL in the end-slate
  • The video Thumbnail is your call to action
  • New Video Marketing Oppotunites:
    • Google Products pages
    • Google Local Listings
    • People are looking for higher quality videos
Universal & Blended Search Opportunities – This session focused on “vertical” search results is through “blended results” (Yahoo & bing) or “Universal Search” (Google): Blending mixes results from news, blogs, shopping, local search, video search, images, and more into the “regular” result page.
  • You can take up space on the results page with universal search in the search engines. This is great for reputation management!
  • How to dominate universal search:
    • PPC Ad
    • Core Listing
    • Publish / Refresh news about yourself
  • Yahoo now offers really cool “rich ads” with images and videos
  • Google reiterated as usual that it’s “all about relevance”
  • The future, according to Goggle, will be more and more local results
Check back tomorrow for my final blog post on day three and my summary of SMX. Head over to flickr to check out my SMX set.

Notes from Day One of #SMX East 2009

6 Oct

 

37 pages. That’s how pages of notes I took today at SMX East. Given they were small pages, but nevertheless that’s still la lot of notes – but, also a reflection upon the vast amount of knowledge that you learn at SMX. Don’t fool yourself, you better be ready to learn, A LOT, at SMX because the learning is something that never stops at SMX.

I learned about the rel=canonical tag from the search engines, local vs. organic SEO, and all about Maps. How local search and maps are evolving. And finally, I had the pleasure of sitting in a keynote by Ben Huh.

 

Here a few of the highlights of things that stood out to me today:

 

Mobile Search Ads –

  • Always send Mobile PPC ads to Mobile sites or Mobile Landing Pages.
  • Geo-target with your Mobile PPC ads
  • But, you don’t need a mobile site as you can send mobile ads to: Google Maps, Apple Appstore, Android Marketplace or YouTube.
  • The Mobile Relevance Formula has a lower relevance on Quality Score and a higher relevance on Click Through Rate
  • Click To Call Converts 10x more than Clicks
  • Test if users prefer a limited mobile or a full site

 

 

Duplicate Content Issues: The Search Engine Edition –

  • The biggest news here was that during the Q&A session Google announced that the rel=canonical tag will work across different domains
  • This means that by year’s end Yahoo and bing will use the canonical tag and Google will be ahead once again by accepting the tag across domains

 

 

Ranking Tactics for Local Search –

For a local search Connoisseur like me that was probably the most insightful panel of the day.

  • The most intriguing thing to me was the discussion of the difference between Organic and Local SEO. Without getting into this: Yes, there are major differences here
  • One thing to keep in mind is that services such as Localeze, Axiom, and infoUSA feed the search engines and feed secondary search directories. These secondary directories in turn passively feed Google.
  • There are differences across the three major search engines 

 

 

Maps, Maps, Maps! –

This was nice run-through of the three maps (Google, bing, Yahoo!) by the representatives of the actual search engines

  • Yahoo demoed their new features (very impressive!)
  • Yahoo uses localeze, USAlocal,etc to pull in data
  • bing showed off their advancements as well. The “1-click” directions stood out the most as the pre-populate directions from North, South, West, and East
  • Google reminded the audience to not keyword stuff the listings (e.g. Categories, etc.)
  • The importance of Reviews were driven home by Steve Espinosa from Cherrp: a minimum of 4 reviews are required to be in Google’s top 3

 

 

Keynote by Ben Huh, the CEO of ICANHASCHEEZBURGER network –

This keynote really made the day and was stuffed full of great quotes and insights. Among these were:

  • “To succeed you must turn other people’s dreams into reality”
  • ” It is Human Nature to admire complexity but to reward simplicity”
  • Don’t waste your time developing things created by others: spend 10% on off-the-shelf and 90% on your core
  • This means use products others have developed, such as: YouTube to host videos, JS-Kit for reviews, Google Docs, and Word press for blogging

Everything’s Local in Mobile Search

18 Sep

Looking for local online advertising? Consider mobile advertising. In a short period of time mobile advertising has gone from an experimental media to a proven one. According to comScore, Inc. the number of local searches on a mobile device grew 51% from March 2008 to March 2009, and the preferred method of search is by using a mobile browser.

Due to the increase in browsing patterns, more and more online advertising is moving to wireless devices such as the Blackberry, the iPhone, or the Palm Pre. In 2006, U.S. advertisers spent $4.8 billion, or about 3 percent of total ad spending, on mobile ads. That’s expected to increase to 12 percent by 2011, according to eMarketer.

 Mobile local search is still in the development stages, but it is catching up quickly in many business categories and it will very soon be an essential channel for companies looking to get business from local searches.

According to CTIA, over 70 percent of the US population has a mobile phone. In general, there are two choices for local searches using a mobile device: SMS or browser based searches. Each is great at serving a different kind of search need.

SMS & Mobile Browsers: Tools Tailored to Search Requirements

SMS ads have hit the mainstream, with about 15 percent of mobile phones receiving at least one SMS ad according to M-Metrics.  SMS are great at fulfilling a quick information need, such as a sports scores, weather, or stock quotes.

On the other hand, consumers typically perform mobile browser searches when they want more subjective information. For example, a mobile browser based search can help find a restaurant with reviews at Yahoo or Google.

Local Marketing Choices

Where should you look to make take advantage of this rapidly growing trend of mobile local search? On the one hand, SMS has some advantages over Web-based browser searches.  But, users have to opt in to receive sponsored SMS messages. Mobile Search Browsing on the other hand is as simple as putting a PPC ad on a search engine.  However, instead of seeing them on a monitor, customers are seeing them on the screen of their mobile device.  This has many advantages including the possibility of prompting consumers to call a certain number or map a route to your location.

Pizza is already onboard – Others are catching on (quickly)

A large percentage of mobile searches are for local businesses. A majority of those are for restaurants and pizza places in particular. Next in popularity is a group that includes taxis, banks, and searches for specific brands, such as Starbucks, Wal-Mart, Target, Blockbuster, Costco, etc.

Online directories, with an increase of 73%, have seen the largest increase during the past year among the various local content categories, followed by restaurants (70%), maps (63%), and movies (60%).

Other categories are quickly becoming more widespread as two things start to occur: consumers become more aware of the capability and the companies that compile listings for local merchants expand their databases of dentists, doctors, florists, and other businesses.

Some businesses can generate a return more quickly from mobile local search. If your business is in a category that benefits heavily from impulse buying, you are trying to expand your company’s footprint, or you want to take your brand to where consumers are going, mobile is a great fit.

From a branding perspective mobile advertising can be invaluable. But it’s important to remember that people won’t make large purchases based on mobile searches, but it will help with your company’s branding and can help develop a sale down the road. Keep in mind that the majority uses their mobile devices to find the nearest oil-change center, gas station, florist, ATM, or particular restaurant.

What’s Next?

Before you can participate in this brave new world it’s important to ask yourself a few questions: Do you have a website that shows up correctly on mobile browsers? Are you tapping into the local searches coming from mobile devices? Is your Google Map Listing Correct? Let Bayshore help you assess our mobile strategy and develop mobile tactics with you.

 

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