Tag Archives: Online

internet usage hits record level for world cup.

14 Jun

World-cup-net-usage

there’s a fever running through the internet – world cup fever. fever pitch was hit on friday when things kicked off.

last friday’s web traffic has been classified as “heavy” for most of the day, according to measurements by akamai. at the peak, traffic for news sites globally started a steady climbed reaching nearly 12.1 million visitors per minute.

the traffic suggests that the internet was most active during the opening game of mexico-south africa and stayed heavy through the second game of france-uruguay. it’s also very likely that with last friday being a workday more people turned to their office computers to follow the action instead of their tvs.

the most interesting fact is that the world cup opening day’s traffic far exceeded the previous record of 8.5 million visitors per minute, which was set when barack obama won the u.s. presidential election.

 

Twitter Users in 2010: 15.5% of Adult Internet Users

9 Dec

Posted via web from Eric’s online marketing blog

Social Networking Chronological Graph with Number of Members

7 Dec

Posted via web from Eric’s online marketing blog

B2B vs. B2C Marketing: Differences in Social Media Initiatives

4 Dec

Very telling statistics realeased by eMarketer this morning for B2B & B2C Socail Media usage:

Leading Social Media Initiatives Among B2B and B2C Companies in North America, September 2009 (% of respondents)

Not only are B2B firms more likely overall to maintain a social network profile, they are managing profiles across more social networks and are significantly more likely to be present on Twitter, LinkedIn and YouTube. On the other side, B2C companies are more likely to maintain Facebook and MySpace profiles.

Social Networking Sites on Which B2B and B2C Companies in North America Manage Profiles, September 2009 (% of respondents)

B2B social media users are more active in measuring most social success metrics. Although B2C companies are more likely than B2B firms to use revenues to measure their efforts, more B2Bs are looking at Web traffic, brand awareness, and prospect lead quality and volume. Web traffic was the top metric for both types of company.

Ver interesting is that 60% of B2B respondents used the online marketing best practice of Twitter search to monitor mentions of their company or brand, but only 35% of B2C companies dis this.

Posted via web from Eric’s online marketing blog

Shoppers use Smartphones to Study, Find, and Buy

1 Dec


By Colby E. Ware for USA TODAY

Mobile phones are now commonplace anywhere: the office, the home, in the car, and of course while shopping. With the increased capabilities that Smartphones offer it’s only natural that they are now doing the heavy-lifting for shoppers when it comes to doing their homework. Phones help shoppers find coupons, store locations and even discover nearby restaurants.

2009 will go down as the first holiday season that retailers are (finally) trying to capitalize on the still niche, but quickly expanding, market of mobile shoppers.

According to a Deloitte survey, about 20% of Americans will use their mobile devices for shopping during the 2009 holiday season. As is to be expected, the percentage is twice as high for young consumers (18-29). Young Shoppers say they’ll use their phones to find store locations, receive coupons and information for sales and to research products and prices.

Now for the most exciting statistic: One-quarter of all who plan to use their phones to shop say they will make purchases on the devices.

Given, the mobile shopping market is still relatively small, even if the sales numbers look impressive at $750 million. But looking at the bigger picture this represents about half of 1% of all online sales.

The trade publication Internet Retailer reported month that 112 retailers have “m-commerce” sites or apps.

Here are a few big boys joining the fun: Toys R Us, Walgreens, American Eagle, Best Buy and  Victoria’s Secret recently added mobile sites. Sears and Kmart were one of the first major U.S. retailers to offer a mobile site, last year.

THE ANTI-BLACK FRIDAY


Given the crazies out on Black Friday, the ability to use a mobile device from your couch, bed or kitchen to do price comparisons, check product availability and simply look for other bargains can be invaluable.

How Black Friday Works: Stores offer “door-buster” deals to entice people to come in, knowing they’ll buy more once inside the store. Many such discounts are advertised in advance, letting shoppers do price comparisons from home. But many deals aren’t promoted ahead of time, and other products that aren’t deals are strategically placed around stores.

Here’s where the Smartphone comes in: Consumers now browse the Web from the sales floor for product and price comparisons can save time and money. According to Nita Rollins, a futurist with the digital marketing agency Resource Interactive, “the majority of American consumers will be mobile device-centric in a few years. Now that it’s technologically feasible, possessing such power literally in the palm of our hands is quite irresistible.”

M-COMMERCE EXAMPLES


  • Best Buy has had a mobile site since June 2009, however it did not became fully functioning for purchases until the end of September. Michele Azar, Best Buy’s vice president of emerging channels, says even though the retailer thought it important for customers to be able to buy easily on their devices, she says that wasn’t the driving force behind the move to mobile.
  • Toys R Us added a mobile site right before the Black Friday craziness. Greg Ahearn, senior vice president of marketing and e-commerce, says it’s designed so consumers can quickly find stores, get “mom ratings” and product descriptions, and make purchases.

“Mobile technology use is growing among all age ranges,” says Ahearn. ” Some youngsters have their own phones and are looking things up, showing them to Mom and Dad and putting the items on their holiday wish lists.”

  • EBay’s mobile website attracts 1 million visitors a day. They  expects its mobile commerce – which includes a new iPhone deals app – to quadruple in 2010, and says it will have $500 million in revenue in 2009.

“It’s quite possible more people this year will use mobile commerce through eBay and avoid the stores altogether,” says Steve Yankovich, eBay’s vice president of business solutions and mobile.

USING MOBILE TO HELP TEENS AND MOMS SHOP

According to a Resource Interactive study mothers remain the “chief purchasing officers,” and children are the “chief influencing officers.” Teens are using the Internet and their mobile devices influence the brands and products their families bought.

A Mom’s perspective after conducting a purchase via a Smartphone: “I still have much greater comfort level with my PC, but if I came to find (buying) was quick and efficient on my phone, I most definitely would do that – I’m on the road a lot.”

To facilitate the way young shoppers use their phones as tools of influence, Resource Interactive developed a prototype app that would allow teens to e-mail their parents photos from retail websites and get theirs and others’ opinions. If the parents approved, at the click of a button they could authorize the teens to buy the product using an alternative payment site such as BillMyParents.com.

THE FUTURE OF MOBILE COMMERCE?


Is Mobile the future of eCommerce? No not yet but we should definitely start talking about mCommerce, as people never have their cell phone more than 1 foot away from them, so it’s only logical that the combination of more power, faster internet, and more tech-savyness are leading to the rise of “mCommerce.”

Posted via web from Eric’s online marketing blog

Kanye West your website with Kanyelicio.us

17 Nov

Kanye West kanyelicious MTV VMA 2009

I know that the the tool to add Kanye West to any site has been out for a while. But, it’s so awesome that I wanted to make sure that everyone out there knows about. Plus, I recently rediscovered it in my bookmarks 🙂

Remember when Kanye West toally punk’d Taylor Swift at the 2009 MTV VMA awards? Here’s a refresher:

So, why am bringing up Kanye West again after the incident that happened earlier this year? Well, if you haven’t discovered “kanyelicious” yet you are really missing out! This simple website features an app that is rumored to have been developed by none other than the Barbarian Group.

How do you go about turning every site known to man into a kanyelicious site? It’s as easy as 1,2,3:

  1. Go to kanyelicious http://kanyelicious.appspot.com/
  2. Enter your URL into the field
  3. Hit “DO IT!”
That’s it! Just follow those simple three steps and you can have Kanye West interrupting any site that you want him to. There is even an option to have a bookmark that “automatically” adds Kanye to any site you are currently browsing.

P.S. To see my personal favorite Kanye West joke from Ima let you finish check out my earlier blogpost here.

Posted via web from Eric’s online marketing blog

Facebook Uncool for 18-24s? All of this has happened before

16 Nov

To steal a line from Battlestar Galactica: All of this has happened before and all of it will happen again:

A group, in this case college age kids, discover an online sanctuary just to find out that everyone they have ever been in contact with including their parents are on it. First it was MySpace and everyone moved to Facebook, a safe haven for college age kids that required a .edu email address to join. This meant no parents, no relatives, no spam, no junk.

Then Mark Zuckerberg, the founder of Facebook decides that he needs to monetize Facebook and rake in the ca$h. He opens it up to everyone and there was only a tiny initial wave of users that committed Facebook-icide including myself (I only came back 2 years later because as a marketer I couldn’t miss out on this phenomenon). Then around this time last year, so November 2008, I started hearing stories that people’s parents, grandparents, aunts and uncles were now on Facebook and seeking them out – as if it wasn’t already awkward enough dodging Aunt Beth at the annual Thanksgiving dinner, but now people had to do it online? That’s where where many people are drawing the line.

Now Adweek throws out an article today about how Facebook is “getting” uncool for 18-24s (a.k.a. the college crowd) – to the surprise of many, but not people that have been following the pulse of this development.

Back to Battlestar Galactica: All of this has happened before and all of it will happen again.

So, now the (1 Billion Dollar) question is: What is next great thing that the kids are going to migrate to?
Twitter? I see twitter more as a compliment to Facebook and not a direct competitor. Sure there are people that only use twitter or Facebook, but they are such different beasts that they don’t directly compete.
Leapfish? I doubt that they can fill the shoes of Facebook as Leapfish is an aggregator, but not a source like Facebook or Twitter.

The only thing that is for sure is that “All of this has happened before and all of it will happen again.”

The next big thing? Leapfish Launches Portal & Search For "Living Web"

16 Nov

Is Leapfish the next big thing? That has yet to be determined, but from my initial browsing it has a great chance of becoming my next internet portal along the lines of my yahoo or iGoogle. I love how it has embraced and integrated Social right from the beginning.

Thanks to @nikolhillman for the heads up on Leapfish!

46% of Local Online Searchers Visit Brick and Mortar Businesses

24 Oct

46% of Local Searchers Visit Businesses In-Store

46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year.

Meanwhile, for “general searches,” 34% visited stores, but this was only up 1% over last year. Internet yellow pages searchers also came in at 34%, up from 29% last year. The overall average of searchers ending up in-store was 37%.

localsearchers46percent102309.gif

Don;t think online searches are important? Think again. SEO will make or break your business over the next few years.

Want Teens to Notice Your Product Placement? Use the Web

20 Oct

For many marketers product placement remains a viable way to create brand awareness among young people–but with this generation having been marketed to on multiple screens pretty much since birth, does product placement even work?

The answer is yes, but not in the way marketers are hoping. We found that 72% of teens and 77% of college students notice product placement, and the top three products they notice on television shows are beverages, cell phones, and cars. But only one in seven report that those product placements have any effect on their perception of the brands.

But it turns out there is one “product” teens and college students say they not only notice but actively pursue: Web sites. 38% of teens and 26% of college students noticed Web sites in a TV show or movie. And 53% of them reported going online to check the site out.

Web sites

So while we don’t have tangible evidence that the products youth notice most are having much of an impact, we do know that getting your Web site featured on a popular TV show or in a film is a great way to drive youth awareness, not to mention traffic. Maybe we’ll start seeing fewer soda cans on TV, and more characters playing a game on the soda maker’s Web site.

So the new product placement is (drum-roll please): A Vanity URL website! What does this mean? Instead of putting your product in the show/movie/etc. put your vanity URL (e.g. CheckThisOut.com) and the kids will check it out.

The key here is to make sure that your website that you are sending the kids to delivers. Does it have good call to actions? Is it branded properly? What do expect people to do once they are there?

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