Tag Archives: Google

big brands ad spend on google adwords revealed by ad age.

7 Sep

internal google adwords document leaked to advertising age.


7% of spenders account for 60% of spend
26% of spenders account for 84% of spend

why is this important?

google embodies why search marketing is the ultimate in pull advertising.
“google has become the remote control for the world; it’s the first stop, not tv” said will margiloff, CEO of innovation interactive, a unit of denstu. “more than any other media, that messaging is requested; people are seeking bp’s answers out as opposed to waiting to be told.”

google controls 65% of of u.u. web searched with its algorithms.
due to these algorithms not everyone can show up on the top of the results page. however, adwords is the great equalizer: you can buy your way to the top as a big brand.

some interesting tidbits.
the data obtained by ad age includes huge brands such as gm, walt disney, eastman kodak and bmw, which appear to have spent less than $500,000 in june. apple & chip maker intel spent just under $1 million on search during june.

what is the apollo group?
who is this advertiser that spend $6.67 billion of adwords in june? a quick google search reveals that the apollo group is behind online education ventures such as the university of phoenix. wow, for-profit universities must be a much larger industry than i could have ever imagined!


source: adage.com


how google works. [infographic]

2 Jul

this pretty much sums up how google works. thanks to ppcblog for putting such a great google infographic together!

is google buzz stuck in neutral?

23 Apr

89% of content is automated.

google buzz social network

according to social media analytics company PostRank, the majority of content on google buzz — 89% to be exact —is automated and either comes from news feeds or other automated sources.

here’s the breakdown:

62.57% of google buzz posts originate on twitter.

  • users automatically re-post their tweets to google buzz so they don’t have to type in updates for each service separately.

26.47% of google buzz posts are through rss.

  • websites are automatically posting their new articles and posts through rsswithout adding any additional content. 


add those two numbers up and you see that 89.04% of all google buzz content is automatically pushed into google’s newest social network and not created there. currently, google buzz seems to be stuck in neutral and looks to only serve as a place to aggregate externally created content in one place but not as a place to create content. this seems to be unique in the the world of social media ( i can’t think of another platform that let’s people do this). but the biggest question seems to be: will google settle not being the creation tool? i would have to say yes, as google has held onto it’s core principle of letting the consumer decide rather than deciding for them.

targeting the iPad with google adwords now possible.

19 Apr

Go Mobile! Series: iPad Device Targeting Now Available

Thursday, April 15, 2010 | 2:45 PM


As we announced earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.

Now that we’ve finished our rigorous iPad testing, we feel confident adding the iPad to the list of mobile devices that you can target specifically. To do this, simply edit the “Devices” section in your Campaign Settings, and select the iPad under ‘Advanced device and carrier options:

A few things to keep in mind:

  • If your device settings are set for desktop and laptop computers only, your ads won’t show on the iPad.
  • If you’re already targeting selected mobile devices (such as iPhone or Android), your ads won’t show on the iPad. Make sure to select the iPad as well if you want to include it in your device-targeted campaign.

Also, remember that you can promote your iPhone/iPad or Android apps directly by linking to the download URL in your ads. This way people can download your app straight from your ads. To make things easier, we’ll handle the device targeting automatically when these ads show on mobile devices.

We’re excited to see the iPad and other innovative devices come to market and will continue to improve AdWords to help you reach and connect with your audience and your customers!

Posted by Dan Friedman, Inside AdWords crew

the connected marketer’s coverage of the iPad continues.

the latest announcement by google that advertisers can now specifically target the iPad is just the tip of the iceberg of the iPad’s influence on marketing. stay tuned for more to come.

apple vs. google vs. microsoft [infographic]

15 Apr

this infographic shows the areas that apple, google, and microsoft are doing battle on. the third world war to control the future? google vs. apple vs. microsoft

what does each party want? microsoft wants computing to continue to be tied to the desktop—three screens and a cloud, as steve ballmer is fond of saying. for apple it’s all about closed information appliances with lots of third-party apps, computers anybody can use. and finally for google it’s about all roads leading to the internet, and the internet is currently synonymous with google.

topeka: april fools from google.

1 Apr

for april fools day 2010, google has decided to choose “a different kind of company name” and rename itself topeka. as in topeka, kansas. not bad as far as april fools jokes go. don’t forget to read the humorous google blog post about this topeka name change. personally, i’m rather fond of the new topeka google logo.

there’s even already an entry in the history section of topeka’s wikipedia entry.

why google buzz will be “big in 2010”

12 Feb

Big in 2010


While writing this blog post, I have the 1984 cult classic “Big in Japan” from Alphaville stuck in my head. So, I encourage you to hum the refrain from “Big in Japan” in your head as you read this blog post.

I have been thinking about this blog post and what will be “Big in 2010” for a while now, but the recent announcement of Google Buzz really validated my thinking.  The three big trends I’ve seen growing over the last 6 months or so are: Local, Mobile, and Real-Time.  Stick with me and you’ll see why Google Buzz is the manifestation of these three trends into one application and will be “Big in 2010”.


I’ll start off by talking about “Local.”  Towards the end of last year, local really started becoming more and more prominent – from the Google caffeine update that incorporates more and more local results via maps to local social media apps such as foursquare.  Now, when you search for “pizza” you not only get the results of Papa John’s, Domino’s, and Pizza Hut, but also a map with local pizza place results.  In addition, when you think about the much talked about and discussed Google algorithm (there are actually three different algorithms): the standard result page algorithm, the Google Maps algorithm, and finally the algorithm for Maps included on the Google Results page. With Google Buzz I can tag my updates with a location so they become searchable via location and by looking at a map. Want to see what people around you are saying? No problem anymore thanks to Google Buzz



Next up is “Mobile.”  According to some estimates, by 2013 more people will access the Internet via a mobile device than via a desktop.  Beyond being portable and always in the pocket of your consumer, this trend is here to stay for good.  There are close to 5 billion mobile phones worldwide.  There are many different ways to market to mobile – from SMS and display ads to Apps.  However, the most important thing is to offer your potential customers a mobile optimized experience, which may be a mobile website or a mobile app via iTunes or the Android Marketplace. Enter Google Buzz on your mobile device and you are catering to the heavy social users.  No iPhone app for Google Buzz? No problem! Just like with Google Voice it runs via HTML 5 directly in the iPhone’s built in browser: Safari.



The final of the trends I want to talk about is “Real-Time.”  Real-time search is here. It’s not the future anymore.  All search engines are pulling in real-time results from all over the place, including press releases and Twitter.  Most social media platforms offer real-time search, with Twitter being the most prominent.  Just go to search.twitter.com and type in your brand or company and watch the magic happen.  Real-time search can be scary. Real-time updates are what Google Buzz is all about, just like Twitter it offers a constant feed of what people are saying and sharing around you. It’s like having a constant conference call going on and listening in on what people are saying.

Below is the dissection of a typical search results page – notice the real-time results in purple.


 Enter Google Buzz

How big are all of these three trends?  Big enough that Google introduced its newest invention, “Google Buzz,” which incorporates and excels at all three of these trends in one application.  So: are Local, Mobile and Real-Time here to stay?  If Google Buzz catches on, it will defiantly continue to grow and be the “it” thing in 2010 – Or, “Big in 2010”.

In a nutshell, Google Buzz is the newest social network and sharing product built by Google.  Buzz offers a stream of status updates, pictures, links, and videos from your friends.  You can “like” these items and you can comment on them.  Real-time updates from Flickr, Picasa, Google Reader, or Twitter can also be automatically imported into a Buzz stream.


the most priceless ad in the world? try google’s homepage.

7 Jan



having an ad on google’s famously bare homepage is something money can’t buy (see above).  because google never features any extra graphics, especially not ads, you can bet that with be the ad with the highest click-through-rate anywhere. will there be more google homepage advertising in the future? maybe if google launches another device.

Nexus One offers the cheapest unlimited service on a smartphone

6 Jan


Photo: Billshrink.com

Not only the Unlimited Plan – which includes unlimited Voice, Messaging, and data – but also the average plan is less expensive with T-Mobile than with AT&T.  While AT&T charges $149.99 for unlimited, T-Mobile only charges $99.99.  This equals to savings over 24 months over almost 50%!  So, if price is the deciding factor when purchasing a phone the Nexus One should be your next phone. 

However, we all know that Apple and AT&T have never wanted to compete based on price, but rather on product and service offerings.  The question will know be whether Apple’s superior branding and AT&T’s arguably better service offering can hold off the Nexus One.

On a side note, Sprint’s Palm Pre does offer the cheapest cost of ownership among the four smartphones compared by Billshrink.com above.  But let’s be honest that being sold exclusively by Sprint has taken the otherwise solid Palm Pre out of the running from the beginning.

Arrival of the Google Phone: $180 on Contract, $530 Unlocked

5 Jan

My brief assessment: Google’s not changing the game today. The Nexus One carried the same price like all the other smartphones: $180 with a T-Mobile contract, or $530 unlocked, both available through Google’s online store.  All in all the major blog have already reviewed and played extensively with the Nexus One, so the only mystery was the price unveiled today.  It’s not “free” as lots of people had hoped for given Google’s track record, but it’s still a great smartphone at a competitive price that will undoubtedly increase the unstoppable trend of more and more mobile web users in the future. According to one statistic, mobile web users will outnumber regular web users by 2015! We’ll talk again in 2015…

Posted via email from Connected Marketing

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