Papers

  • Master’s of Advertising Thesis (2007) [1MB]
    Pending publication in the Journal of CyberPsychology & Behavior this Thesis takes a closer look at the “Effects of Ad placement and Ad Type on Consumer responses to Podcast Ads.”
  • Introducing Sunscreen to African Americans (2006)  [11MB]
    A case study exploring all aspects of introducing a new sunscreen to African american markets. Primary Research was conducted (Focus Groups & Surveys) and the results were evaluated using an AdSAM perceptual map.
  • Media Planning – A Content Analysis (2006)  [5 MB]
    Advertising Agencies were contacted and asked about Media Planning. Discussed were general topics such as Media Planning Software, and Media Planning Issues/Topics and Challenges. In addition, methods of data collection and media plans were discussed.

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