woot! stays true to it’s brand with latest video.

1 Jul

you’ve got to love a company that stays true to itself even after it’s bought up by big brother. this “we got acquired by amazon” video is the perfect example of exactly that: staying true to the brand that your customers have come to love and that you are known for.

as reported yesterday, woot! is amazon’s second most high-profile acquisition of an online store since its purchase of zappos.com last year.

like zappos, woot! will operate autonomously and keep its offices, they’ll just be under the amazon umbrella. big congrats to woot!

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