targeting the iPad with google adwords now possible.

19 Apr

Go Mobile! Series: iPad Device Targeting Now Available

Thursday, April 15, 2010 | 2:45 PM

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As we announced earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.

Now that we’ve finished our rigorous iPad testing, we feel confident adding the iPad to the list of mobile devices that you can target specifically. To do this, simply edit the “Devices” section in your Campaign Settings, and select the iPad under ‘Advanced device and carrier options:

A few things to keep in mind:

  • If your device settings are set for desktop and laptop computers only, your ads won’t show on the iPad.
  • If you’re already targeting selected mobile devices (such as iPhone or Android), your ads won’t show on the iPad. Make sure to select the iPad as well if you want to include it in your device-targeted campaign.

Also, remember that you can promote your iPhone/iPad or Android apps directly by linking to the download URL in your ads. This way people can download your app straight from your ads. To make things easier, we’ll handle the device targeting automatically when these ads show on mobile devices.

We’re excited to see the iPad and other innovative devices come to market and will continue to improve AdWords to help you reach and connect with your audience and your customers!

Posted by Dan Friedman, Inside AdWords crew

the connected marketer’s coverage of the iPad continues.

the latest announcement by google that advertisers can now specifically target the iPad is just the tip of the iceberg of the iPad’s influence on marketing. stay tuned for more to come.

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