mobile social networking more popular than desktop in the U.S.

24 Feb

Mobile Social Networking U.S.

recent study from Ruder Finn shows that U.S. mobile users:

  • spend 2.7 hours per day on the mobile web
  • 91% socialize on the mobile web to vs. 79% of desktop users
  • 45% post comments to social networks
  • 43% connect with friends on social networks
  • 40% share content
  • 38% share photos

All these statistics support the finding from the Guardian that 50% of all the U. K. mobile usage goes to Facebook. This is another fact pointing us in the direction that real-time search, mobile and social media are all merging into one.

 

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