46% of Local Online Searchers Visit Brick and Mortar Businesses

24 Oct

46% of Local Searchers Visit Businesses In-Store

46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year.

Meanwhile, for “general searches,” 34% visited stores, but this was only up 1% over last year. Internet yellow pages searchers also came in at 34%, up from 29% last year. The overall average of searchers ending up in-store was 37%.

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Don;t think online searches are important? Think again. SEO will make or break your business over the next few years.

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